details of search engine optimisation

Competitor analysis

We learn from your competitors. We study how they achieve their first rank position, discover keywords they are targeting and where they rank for these.

Keyword research

Keyword research gives you an overall picture of what users type in to find services like yours. You can stop guessing about which phrase is more popular. We will use data from your existing Google AdWords campaign (if you have one), your Google Analytics (which we install) and data mining from public sources.

Site analysis

This is like a health check for your website. We need to ascertain where we are starting from, so we'll use this to benchmark your position against chosen keywords. We also make sure your code isn't working against you and validate your website.

Organic search engine optimisation / On page optimisation

Organic SEO means on page factors such as making sure your website targets key phrases in the right places on each page. We use the keyword research and competitive analysis above to fully optimise your website, headings, titles, descriptions, contents, links, images - everything!

Link building & online promotion

This is currently one of the most important factors of SEO. If you have a website without any links pointing to it then it doesn't look very popular to Google. Similarly if you have a website about pens with 3000 links from websites about vitamins those links will be discounted as spam. We build permanent links that will deliver targeted traffic from the links themselves and also help your search engine rankings.

Social media optimisation

We'll explore and advise on appropriate avenues for generating publicity for your website through social media and online communities.

Conversion tracking

We monitor Google analytics to see which search phrases convert users into performing an action. Google Analytics will tell us which keyword phrase is more relevant to your customers as they perform an action on your website.